Name

Natalie Taylor

About

I’ve written for most the local rags in my town and did my time as associate editor of Salt Lake magazine and their varied publications including Utah Style & Design. I spent more than eight years crafting copy for an in-house ad agency for OptumInsight, a health care technology company. I’ve written book reviews and letters to the editor, won some awards, and been published in small-ish poetry anthologies.

Breaking it down
As senior writer for in-house ad agency, I have experience in creating ad copy for:
• Integrated ad campaigns
• Web content optimization
• Tradeshows
• Collateral
• Articles
• Brand integration
• Brand migration and stewardship

As an associate editor for slick glossy mags, I have experience in:
• Researching material
• Interviewing
• Writing articles
• Concept creation
• Managing contributing writers

Specialties

  • A creative writer who is passionate about words and craftin…

Skills

  • Copywriting
  • journalism
  • editing
  • poetry